Search Engine Optimisation; SEO is vital for your site to be promoted and ranked highly on todays search engine result pages (SERPs). In order for this to be done, your web page has to firstly provide the means of offering search engine spiders the means of indexing your web pages to the best of their ability.
Yes. WebLab provides all the means to allow you to build fully complaint, accessible and search engine friendly web pages right out of the box. WebLab can't write your sites content for you (if only), but it can help you to make the content you add to your site full understandable by both 'human' visitor and search engine 'spiders'. Advanced URL Re-Writing Technology Sounds complicated but in essence, this function (which is totally transparent to the WebLab user) is a process where nasty 'querystring' based URLs are changed into something more human (and machine) readable. For example: Have you seen web pages that have an address something like - www.mysite.co.uk/?pageid=21&style=red&dir=21&promotion=3 Wouldn't it be better if this page was more like:www.mysite.co.uk/buyACar.aspx URL ReWriting translates all the technical information used to pass data around pages in WebLab, into more friendly URLs, eliminating the 'hard to read' URLs and making it easier for search engines to read your pages and index them. META Data EntryEach page in your website has the facilities to add meta 'keywords' and 'description' tags as well as 'Page Title' information. Meta data is used by search engines to index and rank your pages and is a vital component in website optimisation.W3C Validation ToolsBuilt in validation tools link directly to the W3C website to check your content as you build, providing a full compliancy and accessibility report in the editor for your review.The World Wide Web Consortium are the governing body for todays web standards and all major search engine technologies use these standards to rank your pages. If W3C doesn't like your page, chance are neither will the search engines!
As more and more emphesis for effective internet marketing falls to specialist SEO companies, WebLab provides dedicated user roles to allow external and third party users to access your site with restricted privilages.The 'SEO Provider' role allows content and Meta updates to be made to your site, but restricts 'destructive' publication by a third party without approval from your site publishers. SEO Providers can maintain your online marketing, with access only to the parts of your website they need, maintaining security within your organisation and website.